In traditional Marketing, a potential customer would walk through the doorsteps of our store and we would sell our products or services directly to the customers. Our products would fulfil their demands and needs which is different than Digital Marketing.
With the increase of fast speed internet, users spend most of their time on different platforms. There’s a huge opportunity for marketers to approach them and educate them about their brand.
In Digital Marketing, we approach customers online. Demand is generated by understanding their behaviour and interest. Marketers use this strategy on different online platforms such as social media, google search results, websites to sell their products and services. They use campaign management techniques to target their audiences/ customers.
Types of Digital Marketing Platforms
There are different digital marketing platforms, where we can engage different users/ customers.
1. Website Management
Website is one of the largest digital marketing platforms, with billions of traffic everyday. There are a number of users searching on google everyday for their needs and requirements. Brands can create a fast-loading, mobile friendly and easy to navigate website with a clear and memorable message that can engage the user and ultimately can lead to sales.
2. Social Media Management
Another opportunity in Digital Marketing lies in social media platforms. There are a number of social media platforms that engage different users. Marketers can approach users on Facebook, Instagram, LinkedIn, Twitter (X), YouTube for brand awareness and build a strong brand image. They can promote their posts to get more reach and engagement.
3. Paid-per-click Ads
Paid Ads is another tool used in digital marketing where marketers run active ads on different social media platforms to reach potential customers. They sell their product or services via approaching the users based on their demographics, behaviour and interest through PPC Ads. This can generate sales and help in overall profit for the brand.
4. Content Marketing
With almost billions of users engaging on the internet for knowledge on different niches, content marketing is one of the best digital marketing tools to engage the target audience. Marketers educate the user on their brand and build long-term connections. Writing Blogs, E-Books, Newsletters are such activities used under content marketing.
5. Email Marketing
In digital marketing to approach users, especially professionals, Email marketing is a great tool. By sending them regular updates on Email, we can stay connected with our users. We can easily educate them on our brand and send offer details with personalisation.
6. Influencer Marketing
A new segment in digital marketing is influencer marketing. Collaborating content creators, industry experts or celebrities to endorse our product or services can help the brand to easily approach an audience with the same interest. Brands can build awareness directly to a large segment of audiences who are regularly consuming influencer’s content.
Benefits of Digital Marketing
- A Broad Reach: With digital marketing platforms and high-speed internet, its easy to reach a large audience and convert them into potential customers.
- Cost Efficient: With a large audience, the cost of conversion gets reduced on digital marketing platforms.
- More Connection with Customers: It’s easier to regularly update customers through digital marketing as they are actively engaged on such platforms.
- Quantifiable Results: For digital marketers, it’s easier to get huge audience data. The tracking and analysis becomes easy and there are a number of campaigns we can run to achieve the desired goal.
Challenges in Digital Marketing
With a huge audience data and number of campaigns, it’s easier to achieve desired goals for brands. But analysing and the productive use of this data can be challenging for marketers as it takes a lot of practice and patience to build a brand and its audiences.
Conclusion
Digital marketing comes with a huge opportunity for businesses. With a proper strategy they can reach a large number of users and build their brand image.
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