Traditional Marketing and Digital Marketing are the two methods of marketing with the same goal. By promoting products and services, a business uses these techniques to convert leads and sales. Brand owners use them to reach their audiences and educate them on their brands. Both the methods have the same goal but differ in their approaches. Let’s learn about them briefly.
What is Traditional Marketing?
Traditional marketing uses offline platforms to reach their audiences. Usually they attract mass audiences due to the lack of any custom target tool. Brands use mass media platforms such as TV ads, magazines, print media, newspaper, pamphlets etc to reach their customers. The main disadvantage of traditional marketing is that it’s a one-way communication, without retargeting the audiences.
What is Digital Marketing?
With trends and new technology, digital marketing has become the best marketing tool in today’s era. Audiences are targeted using the internet and smart technology. Since, users are getting more engaged on internet digital marketing platforms such as search engines like google, social media apps like facebook, instagram, linkedIn, youtube etc, marketers reach them using the same digital platforms.
Traditional vs Digital Marketing
| Traditional Marketing | Digital Marketing | |
| Definitions | Traditional Marketing uses traditional methods to reach mass audiences such as print media, TV ads, magazines, newspaper etc | Digital Marketing uses internet to reach custom audience such as search engine and social media |
| Engagement | There is low engagement as there is no custom audience | High engagement is seen due to custom audience |
| Conversions | There is slow conversion rate in traditional marketing | High conversion rate is seen in digital marketing |
| Effectiveness | There is low effectiveness but more expenses | High effectiveness and cost effective method |
| Targeting | Standard audience is targeted | Custom audiences are targeted on digital marketing platforms |
| Tracking | There is no tool available for tracking the audiences | Proper tracking methods are available |
| Results | The process of converting potential customers for leads and sale is slow | There is a quick conversion and the results are live tracked |
| Communication | Since mass audiences are targeted, it’s one-way communication | Two-way communication is the main feature of digital marketing |
Conclusion
Digital marketing has a leading effect as compared to traditional marketing. You can use these platforms for cost-effectiveness and reach new audiences with high potential of converting.
Leave a Reply