We can learn about Search Engine Optimization as the “keywords” searched on a search engine by users are the demand that is fulfilled by the “webpages” that serve as the supply.
The process of optimizing your website or web pages to improve the search engine ranking and increase organic traffic is called search engine optimization.
SEO consists of 2 segments
- On-page
- Off-page
Let’s learn about these two segments in the upcoming section.
On-page SEO
On-page SEO is done directly on your website to optimize it for ranking. You can structure the information on different web pages and categorize them to make them simply understandable for the audience. It is within your direct control and can be managed easily at the backend of your website.
Learn about simple steps for on-page SEO
It covers 2 aspects:
1. Content in SEO
To increase the relevancy of your website, the content should be of good quality and include focus keywords and family keywords. Make sure it is helpfulness or usefulness to the audience as it should answer their queries with proper facts and trust elements. This will help search engines index the content in the correct section and increase its visibility in SEO.
2. Tech-Health for SEO
The tech health of a website is one of the most important aspects to be covered for SEO. It helps to increase the crawlability of your website. By using the correct HTML codes, inbuilt schema tags, sitemaps, robot.txt files, and also security and website speed performance, you can improve website technical health.
Off-page Seo
Brands work on off-page SEO to create backlinks or footprints of their websites. This method is useful as it builds the authority of your brand.
Link-building methods include:
1. Directory submissions
Web directories, business directories, and local directories are some examples of directory submissions..
2. Social Bookmarking
A method in which a link is shared to increase search engine crawlability for better ranking in SEO.
3. Profile Creation
Profile creation of your brand on all possible platforms including social media, discussion forms, etc to create authority.
4. Web 2.0 Publishing
Web 2.0 are free blog creation website. You can publish articles mentioning your brand and directing to your website link to create authority for SEO.
5. Article submissions
A free backlink is generated on article submission websites directing them to your brand’s website.
6. Guest Posting
It’s an outreach activity done by experts to gain more relevancy on off-page. It builds authority as well as the relevancy of your content.
Conclusion
For beginners, this guide can help them better understand the SEO structure. They can start their learnings and use a combination of on-page and off-page activities to improve rankings on search results.
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